You're on the tools all day. Your phone doesn't know that.

A lot less than a wage — and there's no super, leave, payroll or training on top. The exact number depends on how much work you want it doing, which we scope on a quick call so you're quoted for your business, not a package. If it saves you a couple of missed jobs a month, it's usually paying for itself.

The opposite. Solo operators lose the most jobs, because you're the one who can't pick up when you're on the tools. There's no receptionist to hire and no office to staff — the agent answers while you work and the jobs land in your calendar. It's the admin person you could never justify hiring.

That's where a lot of trades work gets won or lost. The agent answers at 7pm and on Sunday morning just the same — books the quote visit or flags the emergency — so an after-hours call isn't a job that's gone by Monday.

They hang up on voicemail — that's the problem we're fixing. Modern voice agents sound natural, answer straight away and actually get the job booked. Most callers just want someone to pick up, take the details and lock in a time. You hear it yourself before it ever takes a live call.

You set the rules: the suburbs you cover, the work you take, the hours you'll do, the buffers between jobs. The agent follows them every time — more reliably than a rushed human with a diary. Anything odd gets flagged for you to decide, not guessed at.

ChatGPT is a brilliant general tool — but it doesn't answer your phone, book into your calendar, follow up a quiet lead at 9pm, or know your prices and your rules. The gap between a clever chat window and something that reliably runs a slice of your business is the entire job. We build that second thing: wired into your systems, set up around how you actually operate, working while you're on the tools. Anyone can open ChatGPT; making it do real work in a real business is a different thing.

Usually because the tool was bought, not fitted. An off-the-shelf app does the easy 20% and leaves you to wire in the 80% that's specific to your business — and that's where it dies, a few weekends in. We start from where AI genuinely pays off for you (sometimes the honest answer is "not here yet"), build it into your actual workflow, and stay on it so it keeps working when something upstream changes. You're not buying software and hoping — there's an operator accountable for the outcome.

We design it to fail like a careful employee, not a confident one. It works inside rules you set, hands off to a human when it's unsure instead of bluffing, and logs everything so we can see misses and tune them out. You hear and approve it before it ever goes live. The bar isn't "perfect" — it's "reliably better than the missed call or the enquiry that sits in an inbox," and you can watch it clear that bar.

Your data is yours — we host it, we never own it, sell it, or use it for anything beyond running your solution. We keep it on Australian-hosted infrastructure wherever the platforms allow, and document exactly what's stored where so your privacy policy can say so accurately. If a part of the build can't meet that standard, we tell you in design, not after.

No — working that out is our job, and it's where the operator background earns its keep. Most owners know the symptom ("we're missing calls," "leads go cold") not the fix. We look at how your business actually runs and tell you honestly where AI pays off and where it doesn't. You don't need a spec; you need the problem. We bring the rest.

Most basic builds are live within about 14 days of you accepting the quote. Bigger, multi-system builds take longer, and we give you a real timeline up front — not a hopeful one. We'd rather it land working than land fast, but for the common starting points, fast and working is the usual outcome.